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Louise Capewell
Louise Capewell
Share an update or strategy insight
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Louise Capewell

Louise Capewell

@louise_visability•2h ago

Growth & Advocacy

Marketing shouldn't feel this hard — here is the 60% lead bump blueprint.

Too many tactics. Not enough time. No clear way to know if any of it is working. We recently shifted an enterprise client's strategy from noisy outbound spam to focused employee advocacy and SEO clarity. Within 30 days, qualified inbound enquiries soared!

60%Increase in MQLs in month 1
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” — Richard Branson
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Marcus Vance

Marcus Vance

@marcus_v•4h ago

AI & Visibility

How to use AI tools without losing your human marketing edge

Sensibly integrating AI into your workflow isn't about replacing creativity — it's about cutting administration hours so you can spend time on high-context customer conversations. Here is our 3-step prompt framework for strategic positioning.

14 hrsSaved per strategist weekly
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Elena Rostova

Elena Rostova

@elena_design•6h ago

Brand Story

Rebranding isn't a fresh coat of paint — it's aligning your external visual clarity with your internal purpose. Check out this brand architecture system we delivered last week for a UK fintech startup.

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James Thornton

James Thornton

@thornton_b2b•8h ago

Startup Strategy

70% Sales Shift: Moving from Cold Outbound to Organic Inbound

When we stopped cold-emailing 500 decision makers a week and started publishing transparent case studies with high customer value, our sales cycle sped up by 40%.

70%Sales shifted to inbound
Louise Capewell

Louise Capewell

@louise_visability•1d ago

Insights

20 Years in Integrated Marketing Strategy: 5 Lessons

1. Strategy always beats random tactics. 2. Purpose beyond profit builds brand resilience. 3. Empower employees as your primary advocates. 4. AI is a co-pilot, not a replacement for empathy. 5. Consistency creates compounding visibility.